Hotel Brands Hope Selling Pillows and Robes Will Pick Up the Slack in Travel Recovery

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In a year that’s seen the lowest occupancy rates since the Great Depression, Marriott has found a way into travelers’ bathrooms, beds and closets thanks to branded products such as a plush Ritz-Carlton robe, pillows from the St. Regis, and a Westin white tea diffuser.

In 2020, Marriott, the world’s largest hospitality brand, has seen sales on its ecommerce platform Bonvoy Boutiques rise 26% year-over-year, a result of a renewed focus on “nontraditional” revenue streams as the travel industry continues its slow crawl toward recovery.



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