Why Hotel Brands Are Joining the In-Housing Trend in 2021

Marriott and Hilton are building internal creative teams

Hilton began in-housing its creative in 2019, but sped up the process this year. Hilton

Much like the rest of the travel industry, hotel executives are well aware that a new calendar year won’t magically bring about a complete rebound from the hardships of the pandemic. To survive until that recovery arrives, they’ve gotten creative with their offerings, pitching drive-to destinations, day passes for work spaces, and even selling their own branded pillows and robes to travelers dreaming of their next vacation.

@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.