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How do you introduce a $4.3 billion, 3,500-room mega-resort, the first built-from-scratch hotel casino to open on the Las Vegas Strip in more than a decade?
It helps to start with some star power, and Resorts World Las Vegas has gathered a half-dozen celebrities, among them Celine Dion, Katy Perry, Luke Bryan and Carrie Underwood, for its first national ad campaign.
The spot, which also includes appearances from internationally popular DJs Tiesto and Zedd, will debut during Sunday night’s Oscars telecast on ABC.
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