Celine Dion, Katy Perry and Other A-Listers Star in First Ad for Resorts World Las Vegas

The spot promoting the $4.3 billion hotel casino will air during the Oscars

Celine Dion is one of the stars anchoring the debut ad for Resorts World Las Vegas. Resorts World Las Vegas

How do you introduce a $4.3 billion, 3,500-room mega-resort, the first built-from-scratch hotel casino to open on the Las Vegas Strip in more than a decade?

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.