Unilever Says the ‘Jury Is Out’ on Generative AI, For Now
The owner of Dove reveals internal consortium is helping it figure out how to apply the tech creatively.
Generative AI To Face Fresh Transparency Concerns in EU Thanks to New Bill
Violations entail fines up to $43 million or 7% of a company’s annual global revenue.
The Great Fail: How FTX Went From Irresistible to Criminal
The once-promising crypto exchange had promised to democratize a highly complex investment.
Adobe Continues AI Push With Latest Generative Image Tool
Generative Fill will be publicly available later this year.
For Influencer Marketing, AI May Not Be Just a New Tool, but a Sea Change
When information is commoditized and perspectives flood the internet generated en-masse by AI, who do you trust?
Marketer Interest Moves From Metaverse to Generative AI Adoption
Sitecore's research outlines tech expectations for 800 global marketers.
Beck’s Turns to AI as Beer Experiment ‘Sells Out’ Within Minutes
The brand now plans to continue to use the technology when devising future initiatives.
How Enterprise Companies Are Pitching Generative AI to Marketers
Software giants Adobe and Microsoft are selling it as part of a content supply chain.
Adobe Is Betting Big on Generative AI With a Raft of New Features
The company is training on only its own images and plans to compensate creators.
How GALE’s Alchemy Platform Serves Chipotle Customer Insights
Machine learning-generated audience clusters help the agency target precisely.
This Agency’s ChatGPT Experiment Prompted Recruiters to Request Interviews With an AI
It all started when creatives at the independent agency 22Squared wondered if AI could replace them.
ChatGPT Is Already Influencing Skills for Advertising and Marketing Jobs
AI is leading some companies to prioritize quality assurance and strategy.
Gaming and AR Companies Seek to Entice Brands Amid Budget Cutbacks
The trade body is aiming to formalize how media is sold in the space.
Horizon Next Retains and Expands FanDuel Account Worth $200 Million
The agency will take on advertising for the sports betting company's casino business.
To Dine For Podcast: Randi Zuckerberg, CEO and Founder of HUG
The host of SiriusXM's Randi Zuckerberg Means Business delves into Web3 and NFTs.