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Sports tech company FanDuel has expanded its account with Horizon Next, the Horizon Media subsidiary that specializes in performance media.
The appointment comes at the end of a competitive review led by ID Comms that began in November and wrapped up this week. The account is worth $200 million, according to a source familiar with the review. Horizon Next declined to confirm the number.
The decision is effective immediately and sees Horizon Next manage media strategy and investment across television, OTT and OOH advertising for FanDuel’s sportsbook, daily fantasy, racing business and casino businesses.
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