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Note: To make sense of what is quickly becoming a vast and complex agency technology ecosystem, Adweek is reporting on each of the major platforms. This story is the sixth in a series covering agencies’ audience management platforms. Previously, Adweek reported on Omnicom’s Omni, Horizon Media’s blu, Havas Media Group’s Converged, Publicis’ Epsilon PeopleCloud and PMG’s Alli.
Before it launched Chipotle Rewards in 2019, Chipotle didn’t have a sophisticated CRM program, Tressie Lieberman, its vp of digital marketing, told Adweek.