Beck's Turns to AI as Beer Experiment 'Sells Out' Within Minutes

The brand now plans to continue to use the technology when devising future initiatives

Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

The head of marketing for beer brand Beck’s has promised to continue to use generative artificial intelligence in future projects following the success of its first attempt, which led to the development of a special edition beer.

It took less than half an hour for the AI-developed Beck’s Autonomous to be snapped up after its marketing team tasked ChatGPT and Midjourney with handling its design, marketing and branding.  

The 150-year-old German beer brand, owned by Anheuser-Busch InBev, set the two AI platforms with a challenge that resulted in the development of Beck’s Autonomous.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in