Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The head of marketing for beer brand Beck’s has promised to continue to use generative artificial intelligence in future projects following the success of its first attempt, which led to the development of a special edition beer.
It took less than half an hour for the AI-developed Beck’s Autonomous to be snapped up after its marketing team tasked ChatGPT and Midjourney with handling its design, marketing and branding.
The 150-year-old German beer brand, owned by Anheuser-Busch InBev, set the two AI platforms with a challenge that resulted in the development of Beck’s Autonomous.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in