Marketer Interest Moves From Metaverse to Generative AI Adoption

Sitecore's research outlines tech expectations for 800 global marketers

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It was on Nov. 30, 2022 that the prototype of ChatGPT went live.

Within weeks, hype was spreading around the world about the detailed responses the bot produced, leading to seemingly every other LinkedIn post offering an insight into the use of artificial intelligence.

Advertising, an industry that gravitates toward shiny new things, pivoted from the hype around the metaverse to the promise of generative AI.

And we now have the data to show it. According to software firm Sitecore, a survey of 800 brand marketers (400 in the U.S.

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