Designers Crafted SpaceShipTwo so Passengers Know They’re Flying Virgin
No logos on napkins up here, but there's branding nonetheless in the ship's interior.
How Domino’s Plans to Beat the Food Delivery Boom
With a new ad agency and growing budget, the pizza chain is committed to taking a different approach than the competition.
The Era of Gap’s Mass Appeal Is Over—But Specialization Could Bring the Brand Back
Gap seeks to reconnect with its roots and a new customer as the pandemic offers a fresh start.
Why So Many Stadiums Are Racing to Install 5G, Even With Live Events Paused
SoFi Stadium is part of a small but slowly growing vanguard of large arenas committing themselves to 5G broadband.
Will a Biden Presidency Impact Freelancers in the Ad Industry?
The short answer is no, but legislation he supports could have adverse effects on people who choose to freelance for a living.
What Role Does Design Play in Presidential Campaign Branding?
Two successful campaigns from the past 12 years redefined candidates' aesthetics, but what does that mean to voters now?
How a Small LA Coffee Shop’s Cup Sleeves Became the Go-To Marketing Vehicle for Billion-Dollar Brands
The story of Alfred Coffee and its trendy rings of cardboard.
Paper-Based Packaging Is All the Rage—but Is It Really the Most Sustainable Solution?
Experts say that it's more complicated that choosing the right material.
The NFL Returns, Giving Struggling Networks a $5 Billion Ad Revenue Lifeline
The NFL kicks off its season tonight—and is throwing struggling networks an ad revenue lifeline that could be as much as $5 billion.
How Signage Helps Brands Connect With Consumers and Keep Them Safe
Levain Bakery, Walgreens and design experts share best practices for guiding the public amid the pandemic.
Why Lawmakers Are Keeping Ad Tech Under Such Close Scrutiny
Lawmakers are concerned about the misuse of data by bad actors.
Advertising Industry Braces for an NFL Season Unlike Any Other (if It Happens)
With billions at stake, brands, agencies and networks are preparing for all contingencies—including the possibility of no football.
Paid Parental Leave Has Long Been an Issue at Agencies. Is the Industry at a Turning Point?
As the advertising industry becomes more tolerable for working parents, gaps remain when it comes to parental leave policies.
Stadiums Across America Are Empty, So What Happens to Those Naming Rights Deals?
Brands are staying put, but teams are scrambling to offer makegoods.
How Media Organizations Use Push Alerts to Reach Readers
WSJ, NYT, LAT and The Washington Post treat the alerts like standalone products.