Paper-Based Packaging Is All the Rage—but Is It Really the Most Sustainable Solution?
Experts say that it's more complicated that choosing the right material.
The NFL Returns, Giving Struggling Networks a $5 Billion Ad Revenue Lifeline
The NFL kicks off its season tonight—and is throwing struggling networks an ad revenue lifeline that could be as much as $5 billion.
How Signage Helps Brands Connect With Consumers and Keep Them Safe
Levain Bakery, Walgreens and design experts share best practices for guiding the public amid the pandemic.
Why Lawmakers Are Keeping Ad Tech Under Such Close Scrutiny
Lawmakers are concerned about the misuse of data by bad actors.
Advertising Industry Braces for an NFL Season Unlike Any Other (if It Happens)
With billions at stake, brands, agencies and networks are preparing for all contingencies—including the possibility of no football.
Paid Parental Leave Has Long Been an Issue at Agencies. Is the Industry at a Turning Point?
As the advertising industry becomes more tolerable for working parents, gaps remain when it comes to parental leave policies.
Stadiums Across America Are Empty, So What Happens to Those Naming Rights Deals?
Brands are staying put, but teams are scrambling to offer makegoods.
How Media Organizations Use Push Alerts to Reach Readers
WSJ, NYT, LAT and The Washington Post treat the alerts like standalone products.
75 Years After the Hiroshima Bombing, Mazda Looks Back on the Long Road It Traveled
There are many lessons—and even optimism—that a brand can learn from a catastrophe.
Is Hard Seltzer Here to Stay—or Will It Go the Way of the Wine Cooler?
The hard seltzer category's not likely to stop growing any time soon.
How Google’s Ad Stack Works and Why Regulators Are Probing Its Dominance
U.S. regulators are looking into Google. Here's what they are searching for.
These 3 Brands Adjusted Their Campaigns to Capitalize on the Bike Boom
Brompton, Specialized and Trek all saw massive spikes in sales due to Covid-19 and made prepandemic campaigns resonate during this time.
Influencer-Led Apparel Brands Seemed Like the Future, but Execution Is Proving Complicated
The closure of Julia Berolzheimer's Gal Meets Glam Collection has brought new questions about the future of the influencer-led apparel brand model.
How the Lessons of Quarantine Will Reshape Advertising’s Creative Process
Scrunched timelines, less travel and Zoom meetings are challenging old ways of working.
Americans Have Been Slow to Embrace Contactless Payments. Coronavirus Will Change That
Covid-19 has already been a catalyst for American adoption of contactless payments.