This is a Profile

Paper-Based Packaging Is All the Rage—but Is It Really the Most Sustainable Solution?

Experts say that it's more complicated that choosing the right material.

This is a Profile

The NFL Returns, Giving Struggling Networks a $5 Billion Ad Revenue Lifeline

The NFL kicks off its season tonight—and is throwing struggling networks an ad revenue lifeline that could be as much as $5 billion.

This is a Profile

How Signage Helps Brands Connect With Consumers and Keep Them Safe

Levain Bakery, Walgreens and design experts share best practices for guiding the public amid the pandemic.

This is a Profile

Why Lawmakers Are Keeping Ad Tech Under Such Close Scrutiny

Lawmakers are concerned about the misuse of data by bad actors.

This is a Profile

Advertising Industry Braces for an NFL Season Unlike Any Other (if It Happens)

With billions at stake, brands, agencies and networks are preparing for all contingencies—including the possibility of no football.

This is a Profile

Paid Parental Leave Has Long Been an Issue at Agencies. Is the Industry at a Turning Point?

As the advertising industry becomes more tolerable for working parents, gaps remain when it comes to parental leave policies.

This is a Profile

Stadiums Across America Are Empty, So What Happens to Those Naming Rights Deals?

Brands are staying put, but teams are scrambling to offer makegoods.

This is a Profile

How Media Organizations Use Push Alerts to Reach Readers

WSJ, NYT, LAT and The Washington Post treat the alerts like standalone products.

This is a Profile

75 Years After the Hiroshima Bombing, Mazda Looks Back on the Long Road It Traveled

There are many lessons—and even optimism—that a brand can learn from a catastrophe.

This is a Profile

Is Hard Seltzer Here to Stay—or Will It Go the Way of the Wine Cooler?

The hard seltzer category's not likely to stop growing any time soon.

This is a Profile

How Google’s Ad Stack Works and Why Regulators Are Probing Its Dominance

U.S. regulators are looking into Google. Here's what they are searching for.

This is a Profile

These 3 Brands Adjusted Their Campaigns to Capitalize on the Bike Boom

Brompton, Specialized and Trek all saw massive spikes in sales due to Covid-19 and made prepandemic campaigns resonate during this time.

This is a Profile

Influencer-Led Apparel Brands Seemed Like the Future, but Execution Is Proving Complicated

The closure of Julia Berolzheimer's Gal Meets Glam Collection has brought new questions about the future of the influencer-led apparel brand model.

This is a Profile

How the Lessons of Quarantine Will Reshape Advertising’s Creative Process

Scrunched timelines, less travel and Zoom meetings are challenging old ways of working.

This is a Profile

Americans Have Been Slow to Embrace Contactless Payments. Coronavirus Will Change That

Covid-19 has already been a catalyst for American adoption of contactless payments.

{"taxonomy":"","sortby":"","label":"","shouldShow":""}