How Domino's Plans to Beat the Food Delivery Boom

With a new ad agency and growing budget, the pizza chain is committed to taking a different approach than the competition

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Although Domino’s Pizza didn’t know it, the Michigan-based company has been preparing for a pandemic for years now, with investments in online ordering, contactless delivery and curbside pickup.

Now, those investments are paying off.

During the quarter ending Sept. 6, U.S. same-store sales increased 17.5%, according to the company. Total revenue rose to $968 million, surpassing analyst estimates compiled by S&P Global Market Intelligence.

At the same time, demand for food delivery apps such as Grubhub, DoorDash and Uber Eats skyrocketed following the outbreak of Covid-19 and subsequent lockdown measures.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in