How Domino's Plans to Beat the Food Delivery Boom

With a new ad agency and growing budget, the pizza chain is committed to taking a different approach than the competition

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Although Domino’s Pizza didn’t know it, the Michigan-based company has been preparing for a pandemic for years now, with investments in online ordering, contactless delivery and curbside pickup.

Now, those investments are paying off.

During the quarter ending Sept. 6, U.S. same-store sales increased 17.5%, according to the company. Total revenue rose to $968 million, surpassing analyst estimates compiled by S&P Global Market Intelligence.

At the same time, demand for food delivery apps such as Grubhub, DoorDash and Uber Eats skyrocketed following the outbreak of Covid-19 and subsequent lockdown measures.



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