How Domino’s Plans to Beat the Food Delivery Boom

With a new ad agency and growing budget, the pizza chain is committed to taking a different approach than the competition

Domino's reported U.S. same-store sales increased 17.5% during the quarter ending Sep. 6. Kacy Burdette

Although Domino’s Pizza didn’t know it, the Michigan-based company has been preparing for a pandemic for years now, with investments in online ordering, contactless delivery and curbside pickup.

@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.
@ErikDOster erik.oster@adweek.com Erik Oster is Adweek's senior writer covering Agencies.