Why So Many Stadiums Are Racing to Install 5G, Even With Live Events Paused

From marketing boasts to gaming revenues, venues are seeing the future in millimeter waves

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

If there is a such thing as a god of sports fans, it’s arguable that he had a hand in the blueprints for SoFi Stadium.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in