Why So Many Stadiums Are Racing to Install 5G, Even With Live Events Paused

From marketing boasts to gaming revenues, venues are seeing the future in millimeter waves

Technicians spent three years designing and installing the 5G infrastructure in the new SoFi Stadium in Los Angeles. SoFi Stadium, Vantage Point Global, Inc.

If there is a such thing as a god of sports fans, it’s arguable that he had a hand in the blueprints for SoFi Stadium.

@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.