When the first 5G modem was announced in October 2016, there were big dreams of a fast rollout and wide acceptance. Years went by without widespread availability and people began to wonder what the excitement was all about. Increased bandwidth and speeds are just the tip of the iceberg. 5G technology may very well replace general internet service providers — extending its reach far beyond the cellular world. It also has applications in the machine-to-machine, internet-of-things (IoT), and even artificial intelligence worlds. The following resources will help you better understand how this technology will quickly change the world around us.

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A Marketer’s Guide to 5G and XR in 2023

5G-enabled immersive environments allow marketers to attract consumers in ways that are largely impossible under the 4G standard.

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Bell, Snap Team Up on 5G AR Multiuser Experience at Toronto Raptors Games

The lens will be available at four Welcome Toronto games at Scotiabank Arena.

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GE and Verizon Team Up to Test New Industrial Uses for 5G

The partnership will span projects across healthcare, energy and aviation.

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After Shedding WarnerMedia, DirecTV and Xandr, Here’s How AT&T Will Connect With Customers

But first, Kellyn Smith Kenny needs to refocus the carrier's message.

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T-Mobile Offers International Data and Gas Discounts as Part of New Travel Campaign

The carrier is betting on a surge in travelers this summer.

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Zach Braff and Donald Faison Host a Musical Scrubs Reunion in T-Mobile’s Third Ad

The carrier said it bought an extra ad slot to promote its home internet.

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Dolly Parton and Miley Cyrus Host a Mock-PSA in T-Mobile’s Super Bowl Spots

The country stars are teaming up to 'rescue 5G phones' from Verizon and AT&T.

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Dolly Parton and Miley Cyrus Will Star in At Least One of T-Mobile’s Super Bowl Spots

The musicians star in at least one of the carrier's Super Bowl ads.

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Jim Carrey Will Reprise His Role as the Cable Guy in Verizon’s Super Bowl Ad

The spot will promote the carrier's 5G internet services.

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How Carriers Are Trying to Sell Consumers on 5G

Surveys show people are largely reluctant to switch as enticing use cases remain elusive.

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The 4 Questions Part III: How Leaders Can Rise to Today’s Challenges

From globalization to the rise of AR and remote work, leaders are being tested like never before.

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Facebook, Google to Take Part in Apricot Subsea Cable System Project

The 12,000-kilometer-long cable will connect Guam, Indonesia, Japan, the Philippines, Singapore, Taiwan.

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What Marketers Need to Know About 5G as It Exists Right Now

Next-gen network is still far from reaching its potential, but use cases are beginning to emerge.

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AT&T Doubles Down on AR and Cloud Gaming in Effort to Get Consumers Excited About 5G

The telecom unveiled a flurry of new tech partnerships this week.