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A brand in space actually isn’t a new idea.
Pizza Hut delivered a 6-inch pizza (topped with salami) to the International Space Station in 2001. Elon Musk famously blasted his Tesla roadster toward Mars in 2018. And, earlier this year, Estée Lauder sent 10 bottles of its new skin serum to the International Space Station, presumably to prove just how radiant you can look in zero gravity.
But sending brands into the great beyond is one thing.
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