Many components make up a complete marketing campaign. Messaging, of course, is very important, but so too is the design, as that is what consumers are drawn to first. Design encompasses many elements—the facets on a diamond, a company logo, web page layouts, images and even fonts all play a role in the design that resonates with your target audience. Superb design can influence, enlighten and excite. It can also speak volumes with its simplicity or inspire great thought with its creativity. Adweek Design is a category dedicated to design and the designers who cross boundaries and inspire other industry professionals to rethink the vertical.
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Marketers Embrace Inclusive Design to Boost Relevancy—and Profits

‘Inclusion is a societal demand and a business imperative for growth.’

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Unilever’s Latest Play to Tackle Food Waste? A ‘Smart’ Mayonnaise Jar

Hellmann’s hopes the temperature-sensitive packaging will get people talking.

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Polestar Reimagines Retail With a Car Showroom Built Out of Snow 

Polestar played with its retail space by constructing a showroom out of snow from the ski slopes.

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Why Escapism Will Be the Defining Design Trend of 2023 for Brands

Marketers are defying the gravity of our fraught historical moment.

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Purpose-Led Spaces Are Redefining the Music Industry

Looking at office design, we can see the impact of tech and trends on how space is utilized.

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‘An Investment in Attendance:’ Why Pop-Up Magazine Is Prioritizing Accessibility

The live journalism publisher partnered with disability consultants to expand its audience.

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Publishers Spin Up Economic Explainer Products, Spurred by Reader Demand

The editorial projects aim to make sense of a volatile economy.

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These Are the 2022 Winners of D&AD’s Coveted Black Pencils

D&AD has awarded its Black Pencil—the industry award show’s top honor—to campaigns addressing the gun violence crisis in the U.S.

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Instagram Unveils New Visual Identity With a Focus on Accessibility, Legibility

New font Instagram Sans was created in collaboration with Colophon Foundry and several global type foundries.

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AAPI Creative Spotlight: Riri Tamura Recognizes the Influential Power of Good Design

Atomic D's visual designer strives for meaningful work and collaboration.

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Hendrick’s Gin Uses Lighthouses as Canvas for Stunning Projections

Three locations are transformed through light shows each evening in April.

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LGBTQ+ Publisher Them Unveils a Brand Refresh Under New Leadership

The title saw ad revenues increase 167% year over year in 2021.

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This Archive of Old Outdoor Ads Serves as Design Inspiration for Brands

It also shows what trends are making a resurgence decades later.

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AKQA Acquires Made Thought to Form Design Collective The New Standard

AKQA will take a majority stake in Made Thought, with the ambition to solve problems for clients and create 'the world’s boldest visions.'