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3 Logo Trends That Will Shine in 2021

We’re starting to see the physical and social constraints of the year reflected in visual branding.

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Shutterstock Forecasts Creatives Will Use Calm Colors in 2021 After 2020’s Vivid Hues

Design

The company uses pixel-level data to create yearly projections.

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Morton Revamps Its Packaging so Shoppers Will Know the Brand Sells More Than Just Table Salt

After two years of work, Morton has finally taken the wraps off of its latest trade dress.

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Q&A: How Mitzi Okou Founded Where Are the Black Designers? to Promote Diversity and Equity

User-generated content helped promote group's inaugural conference.

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What Role Does Design Play in Presidential Campaign Branding?

Two successful campaigns from the past 12 years redefined candidates' aesthetics, but what does that mean to voters now?

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WD-40, a Favorite of Mechanics, Gets Some Bodywork Done

A decade after its launch, the Specialist line gets a new look.

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Design Lessons Businesses Can Learn from Hospital Signage in the Pandemic

Architecture and design firm NBBJ shares its wayfinding secrets.

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How Signage Helps Brands Connect With Consumers and Keep Them Safe

Levain Bakery, Walgreens and design experts share best practices for guiding the public amid the pandemic.

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New Facebook Design Is a New Headache for Marketers

Facebook has been touting its new design for months now, giving users the option to toggle back and forth between what it’s calling Classic Facebook and the upgraded interface known [...]

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Stranger Danger: How Well Do You Know Your Website?

Most marketers only review their websites when they make an update or there is a problem, but that is a surefire way to overlook critical issues that affect the well-being [...]

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How Poor Website and App Performance Create “Digital Desertion”

Every second counts in today's online world. Today’s online shoppers expect a greater level of website and app performance than they did three years ago. Slow rendering time and digital [...]

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Communicate Your Brand to the Modern Consumer With Product Packaging

As packaging is often the first part of your product that the consumer interacts with on a retail shelf, packaging design should focus on clearly communicating your brand message and [...]

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7 Top Shelf Call-to-Action Tools

As the election dominates the political discussion in the U.S. (and everyone’s Facebook pages), there seems to be only one thing that both sides of the issue agree upon, and [...]

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4 Length Factors to Consider When Building Landing Pages

Landing pages are a great way to educate and engage online visitors to your company. But how do you know what's the right amount of data for your landing page [...]

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Why Steve Jobs Was Right About Flash

Five years ago, Steve Jobs lambasted Flash and detailed why Apple abandoned it. At the time, he was an outlier. However, now people are starting to see why Jobs felt [...]