New Consumer

Marketers Embrace Inclusive Design to Boost Relevancy—and Profits

‘Inclusion is a societal demand and a business imperative for growth’

illustration of a large group of diverse people waving — Inclusive design is an emerging element of marketing strategy that will enable brands to reach a wider consumer base.klyaksun/iStock

By Stephen Lepitak

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The conversation around diversity, equity and inclusion has evolved of late, moving beyond gender and race in an effort to become more inclusive itself—which is why more marketers are embracing the use of inclusive design.

As revealed by the World Federation of Advertisers (WFA) Global DEI Census from 2021, the largest collaboration of the marketing industry in history, there is a long way to go in the mission to embrace everyone. Inclusive design wasn’t even mentioned within its report from just two years ago, but has become a vital element of accessible campaign planning.

With

Stephen Lepitak

Stephen is Adweek's Europe bureau chief based in Glasgow.

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