Commerce Can No Longer Be Where Creative Goes to Die
The consumer has matured immensely beyond the days of short-term tactics like ‘add to cart.'
An Unlikely Hero of Advertising: the Data Protection Officer
As the industry contends with turbulence, a DPO can help publishers navigate regulations by advocating for consumer privacy.
Why Diversity and Inclusivity Matter to the New Consumer
Advertising that speaks to everyone should be top of mind for the industry.
Personalized Marketing Is the Fantasy Every Company Should Realize
MAC Cosmetics, Mars Wrigley and i2c Inc. all make the case for meeting the consumer on their terms.
This CSO Partners With Founders of Color to Develop Brands
Martin Ekechukwu's long entrepreneurial career led him to purpose-driven strategy at A-Frame Brands.
How Learning to Navigate Dyslexia Landed Me in the C-Suite
Every neurodivergent employee brings an innovative lens and unique point of view to the table.
Why You Can’t Skip Accessibility When Marketing on Social
Brands could be missing out on nearly a quarter of their audience.
The New Consumer
Looking at advertisers' efforts to create inclusive marketing across race, age and ability.
Your Consumer Is Waiting For You
Using the 4Ps of marketing to find, reach and meaningfully connect with your audience.
What Brands Can Learn From Mastercard’s Accessible Card Design
The 2-year effort is a blueprint on innovating for accessibility.
LGBTQ+ People Will Revolutionize Brand Experience on New Consumers’ Terms
A community largely defined by love on their own terms speaks to a new consumer who will simply live, in all ways, on their own terms.
Why Brands Should Be Thinking More About Community
In a post-pandemic world, people have a renewed desire to belong.
What Marketers Are Missing as They Create Disability-Focused Products
Advocates raise concerns about how marketers like Estée Lauder approach accessibility.
To Reach New Consumers, You Need Both Ambition and Humility
“We were going in for the hug, and we hadn’t even shaken hands yet.”
Why Google Went ‘All In’ on Inclusive Marketing
'We weren't getting it right,' until the company overhauled its strategy—and shared it with the whole industry.