Personalized Marketing Is the Fantasy Every Company Should Realize
MAC Cosmetics, Mars Wrigley and i2c Inc. all make the case for meeting the consumer on their terms.
This CSO Partners With Founders of Color to Develop Brands
Martin Ekechukwu's long entrepreneurial career led him to purpose-driven strategy at A-Frame Brands.
People Want Transparency on Climate Progress: the Good, the Bad and the Ugly
That means brands must be honest about failures and rethink consumption.
KR Liu Used to Hide Her Disability. Now She’s Advertising’s Biggest Accessibility Advocate
How she’s helping Google—and the entire marketing industry—get serious about inclusion.
5 Brands Leading the Charge in Disability Inclusion
From Mastercard to Skims, KR Liu picks the top companies helping the industry 'move forward.'
Advertisers Should Think of Accessibility as a Gateway to Creativity
It's time to embrace inclusion as a sublime differentiator that elevates your work.
Why Google Went ‘All In’ on Inclusive Marketing
'We weren't getting it right,' until the company overhauled its strategy—and shared it with the whole industry.
To Reach New Consumers, You Need Both Ambition and Humility
“We were going in for the hug, and we hadn’t even shaken hands yet.”
How Learning to Navigate Dyslexia Landed Me in the C-Suite
Every neurodivergent employee brings an innovative lens and unique point of view to the table.
Why Brands Should Be Thinking More About Community
In a post-pandemic world, people have a renewed desire to belong.
LGBTQ+ People Will Revolutionize Brand Experience on New Consumers’ Terms
A community largely defined by love on their own terms speaks to a new consumer who will simply live, in all ways, on their own terms.
What Brands Can Learn From Mastercard’s Accessible Card Design
The 2-year effort is a blueprint on innovating for accessibility.
What Marketers Are Missing as They Create Disability-Focused Products
Advocates raise concerns about how marketers like Estée Lauder approach accessibility.
Your Consumer Is Waiting For You
Using the 4Ps of marketing to find, reach and meaningfully connect with your audience.
How Wheelchair Polo for Wounded Veterans Became the Paralympics
How some WWII soldiers and a visionary doctor gave rise to a global athletic movement.