The New Consumer logo and branding

Marketers are realizing that they must be inclusive in their work, focus on diversity in all the ways it manifests for consumers—and embrace groups that they have long marginalized. In our New Consumer package, we look at those inclusivity efforts across race, age and ability, including how brands should (and shouldn’t) talk to Gen Alpha, the importance of closing the representation gap by looking within one’s own company and why embracing inclusive design boosts relevancy (and profits).

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