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Google didn’t get to be the world’s most visited website by making mistakes. And that’s much of why CMO Lorraine Twohill’s 2022 address at the Cannes Lions International Festival of Creativity was something of a needle-scratch moment. When it came to diversity in its marketing, Twohill admitted, Google had goofed.
“We weren’t getting it right,” the veteran marketing chief told her audience. In particular, she added, “we were very bad on darker skin tones, and we were leaning into stereotypes.”
Google’s
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