Polestar Reimagines Retail With a Car Showroom Built Out of Snow

The electric vehicle brand showcases sustainable design in the Arctic Circle

Polestar Snow Space — The pop-up is constructed from locally sourced snow that will later be returned to the slopesPolestar

The Arctic Circle city of Rovaniemi, Finland is known for a few things: the mythical home of Santa Claus, stunning wintry landscapes and Modernist designs by influential architect Alvar Aalto. The latter two are the inspiration behind an unusual design project from electric car brand Polestar.

The company reimagined a car showroom by building a pop-up retail space out of locally sourced snow. Titled the Polestar Snow Space, it comprises a 39-foot (12-meter)-high white cube constructed using 3,000 cubic meters of snow from the nearby Ounasvaara ski resort. Inside the two-meter-thick snow walls, the Polestar 2 is on display, with some of the vehicle’s details such as rims, suspensions and brakes crafted as ice sculptures by local artists.