In Its First Super Bowl Ad, Swedish EV Brand Polestar Shows Viewers Everything It's Not

The simple 30-second spot calls out Elon Musk and invokes climate activist Greta Thunberg

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Swedish electric vehicle brand Polestar isn’t afraid to tell it like it is.

In its first Super Bowl spot, the automaker aims to show consumers exactly where it stands—and how it differs from other EV brands on the market.

To do that, Polestar’s 30-second ad is a break from the norm in almost every respect. Rather than a celeb-filled spot with speeding cars or a touching message about protecting the Earth, the simple ad defines Polestar’s



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