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Welcome to the era of electric vehicles—or at least the beginning of it.
After a trickle of ads for all-electric cars in the 2010s, EVs dominated the auto ads in the 2022 Super Bowl. Six of the seven carmakers that advertised in the Big Game highlighted their electric offerings. And while only some of those models are already on the market, the slew of EV-centric ads proves that car brands see electric vehicles as the future of the industry, and they want consumers to know that they’re committed to that future.