Dorothy Hui
Dorothy Hui is svp, digital and audience development for Sony Music U.K.’s 4th Floor Creative.
Purpose-Led Spaces Are Redefining the Music Industry
Looking at office design, we can see the impact of tech and trends on how space is utilized.
Don’t Be Daunted by AR—Approach It Like Any New Tech
How 4th Floor Creative made a voice-led AR filter for Ministry of Sound.
User-Generated Content Has the Power to Create New Traditions
Marketers need to balance long-term planning with a reactive approach.
For Brands That Follow Creator Trends, the Possibilities Are Endless
The continued evolution in user-generated content opens up unexpected directions and creative opportunities for brands.
Your Company Needs an Internal Learning Strategy—Especially Now
It's become essential to share and scale learnings from a year of rapid change.
To Engage Your Audience, Look at Data Through a Human Lens
Data sets are an insight into fan preferences, contexts and routines.
Keep Your Listeners Close and Your Competitors Closer
Dorothy Hui offers tips on navigating the attention economy.