Erik Oster

Erik Oster is a staff writer for Adweek, where he covers creative, media and strategy agencies. He is a frequent writer for Adweek's AgencySpy blog.

Why Big Agency Names Aren’t Nearly as Relevant as They Once Were

Many struggle with self-promotion in a rapidly changing industry.

With Bryan Cranston at the Wheel, W+K Debuts a New Brand Positioning for Ford

The automaker hangs its hat on being 'Built Ford Proud.'

MDC Partners Names New Global CMO

Ryan Linder replaces Bob Kantor in the role.

DDB to Part With New York President, CEO and 20-Year Veteran Chris Brown

U.S. president Paul Gunning will assume some of his responsibilities in the interim.

Omnicom Remains Optimistic Amid Third Quarter Revenue Decline

The holding company reported an increase in organic growth.

Landor Associates Sued by Former Executive Alleging Age Discrimination

The suit contends Suzanne Hernandez was fired as part of a pattern of 'systematically eliminating older employees.'

Ford Introduces New Agency Model, Names BBDO as Creative Lead After 75 Years With WPP

W+K was also selected as an innovation partner for specific projects

GSK Sends $1.5 Billion Media Account to Publicis

Sources characterized the final process of the review as ‘ugly and disrespectful,’ comparing it to the elimination of finalists in the Miss America Pageant.

New WPP CEO Announces First 3 Executive Appointments

Mark Read appointed chief organizational, technology and client officers

Chris Thomas, Head of Americas for BBDO, Is Leaving the Agency

He will remain at the company until a successor is found.