Portrait of Erik Oster

Erik Oster

Erik Oster is an agencies reporter for Adweek, where he covers creative, media and strategy agencies. He is a frequent writer for Adweek's AgencySpy.

Alt Image Text

Wavemaker Hires US CSO, Filling Role for First Time Since 2018

Agencies

The appointment follows a series of account wins for Wavemaker in the final months of 2020.

Alt Image Text

Code and Theory Adds Kettle as Clients Pursue Digital Transformation

The Future of Agencies

Digital shop has worked with clients including American Express, Discover and National Geographic.

Alt Image Text

Mother Launches Its Own Media Agency

Agencies

Media by Mother will initially operate out of New York, led by Accenture and WPP vets.

Alt Image Text

How Will the Pandemic Impact Super Bowl 2021’s OOH Advertising?

Brand Marketing

Lower attendance means Tampa Bay's Big Game could look different.

Alt Image Text

Chief Diversity Officer Departs Publicis Groupe

Agencies

The loss of Publicis' chief diversity officer comes as ad agencies continue to grapple with promises of greater inclusion and aims to root out racism.

Alt Image Text

T-Mobile Names IPG’s Initiative as US Media Agency of Record

Agencies

This follows a review after it merged with Sprint last year and aims to compete with AT&T and Verizon.

Alt Image Text

The Mill Fires Chicago Managing Director Over Tweets Supporting Trump’s Election Reversal

Diversity, Equity and Inclusion

According to a source with knowledge of her deleted tweets, Hilbert expressed her support for Trump's baseless claims of election fraud and viciously criticized Republican leaders who did not stand [...]

Alt Image Text

Animated Cessation Ads Lean Into Empathy to Inspire Quitting Nicotine

Agencies

"What we can’t do anymore is make smokers and vapers feel guilty and like they've done something wrong," she added. "We have to be so much more empathetic."

Alt Image Text

Meet Boston’s New Agency, Colossus

Agencies

Veterans of Arnold, CPB, Digitas and The Martin Agency launched the independent shop.

Alt Image Text

Agency Talent Faces New Lures In 2021, Along With Calls to Move Beyond Core Skillset

Agencies

The traditional skills associated with crafting arresting visuals and copy, along with analyzing the pricing and placement of those brand messages, remain at the core of what an agency does. [...]