Erik Oster
Erik Oster is an agencies reporter for Adweek, where he covers creative, media and strategy agencies. He is a frequent writer for Adweek's AgencySpy.
Wavemaker Hires US CSO, Filling Role for First Time Since 2018
Agencies
The appointment follows a series of account wins for Wavemaker in the final months of 2020.
Code and Theory Adds Kettle as Clients Pursue Digital Transformation
Digital shop has worked with clients including American Express, Discover and National Geographic.
Mother Launches Its Own Media Agency
Agencies
Media by Mother will initially operate out of New York, led by Accenture and WPP vets.
How Will the Pandemic Impact Super Bowl 2021’s OOH Advertising?
Brand Marketing
Lower attendance means Tampa Bay's Big Game could look different.
Chief Diversity Officer Departs Publicis Groupe
Agencies
The loss of Publicis' chief diversity officer comes as ad agencies continue to grapple with promises of greater inclusion and aims to root out racism.
T-Mobile Names IPG’s Initiative as US Media Agency of Record
Agencies
This follows a review after it merged with Sprint last year and aims to compete with AT&T and Verizon.
The Mill Fires Chicago Managing Director Over Tweets Supporting Trump’s Election Reversal
Diversity, Equity and Inclusion
According to a source with knowledge of her deleted tweets, Hilbert expressed her support for Trump's baseless claims of election fraud and viciously criticized Republican leaders who did not stand [...]
Animated Cessation Ads Lean Into Empathy to Inspire Quitting Nicotine
Agencies
"What we can’t do anymore is make smokers and vapers feel guilty and like they've done something wrong," she added. "We have to be so much more empathetic."
Meet Boston’s New Agency, Colossus
Agencies
Veterans of Arnold, CPB, Digitas and The Martin Agency launched the independent shop.
Agency Talent Faces New Lures In 2021, Along With Calls to Move Beyond Core Skillset
Agencies
The traditional skills associated with crafting arresting visuals and copy, along with analyzing the pricing and placement of those brand messages, remain at the core of what an agency does. [...]