Erik Oster

Erik Oster is a staff writer for Adweek, where he covers creative, media and strategy agencies. He is a frequent writer for Adweek's AgencySpy blog.

BlueFocus and Legacy Combine to Form Blue Impact

The holding company includes We Are Social, Fuseproject, Madhouse, Eleven and Cossette.

US Tennis Association Serves Gender Gap Truths in Women’s Equality Day Ad

Mcgarrybowen Chicago launched a campaign about increasing women's participation in sports narrated by Billie Jean King ahead of the U.S. Open.

Mondelez Consolidates Majority of Global Creative With WPP and Publicis

IPG's The Martin Agency remains global creative lead on Oreo and U.S. lead on Ritz.

Publicis Groupe Continues Acquisition Spree by Obtaining Rauxa

It was the industry's largest independent woman-owned agency.

How Mountain Dew Turned a Geography Error Into a Source of Love for the Brand

After mislabeling Michigan's Upper Peninsula, the soda went all in on making it right.

‘We Ready’ Chant Builds to a Dramatic Crescendo as the NFL Kicks Off Its 100th Season

It's a new spot from 72andSunny, which the league named as its AOR in December.

Novartis Consolidates $600 Million Global Media Account With Publicis Groupe

GroupM, Omnicom and Havas also participated in the review

CVS Health Consolidates Majority of $159 Million US Media Account With UM

Digitas will handle paid search, but not Aetna.

Barbarian Hires R/GA Vet as CEO

Steven Moy's appointment follows the departure of former CEO Cathy Butler.

VMLY&R New York Hires Creative Lead From McCann

Wayne Best joins VMLY&R's New York office in the role.