Erik Oster@ErikDOstererik.oster@adweek.comErik Oster is a staff writer for Adweek, where he covers creative, media and strategy agencies. He is a frequent writer for Adweek's AgencySpy blog. BlueFocus and Legacy Combine to Form Blue Impact The holding company includes We Are Social, Fuseproject, Madhouse, Eleven and Cossette. US Tennis Association Serves Gender Gap Truths in Women’s Equality Day Ad Mcgarrybowen Chicago launched a campaign about increasing women's participation in sports narrated by Billie Jean King ahead of the U.S. Open. Accounts Mondelez Consolidates Majority of Global Creative With WPP and Publicis IPG's The Martin Agency remains global creative lead on Oreo and U.S. lead on Ritz. Accounts Publicis Groupe Continues Acquisition Spree by Obtaining Rauxa It was the industry's largest independent woman-owned agency. Packaging Design How Mountain Dew Turned a Geography Error Into a Source of Love for the Brand After mislabeling Michigan's Upper Peninsula, the soda went all in on making it right. AdFreak ‘We Ready’ Chant Builds to a Dramatic Crescendo as the NFL Kicks Off Its 100th Season It's a new spot from 72andSunny, which the league named as its AOR in December. Accounts Novartis Consolidates $600 Million Global Media Account With Publicis Groupe GroupM, Omnicom and Havas also participated in the review Accounts CVS Health Consolidates Majority of $159 Million US Media Account With UM Digitas will handle paid search, but not Aetna. Leadership & Talent Barbarian Hires R/GA Vet as CEO Steven Moy's appointment follows the departure of former CEO Cathy Butler. VMLY&R New York Hires Creative Lead From McCann Wayne Best joins VMLY&R's New York office in the role.123…78Next »