This Consultancy Redefined the RFP Process

AgencyAgile's 'request for partnership' offers a different approach


Agencies and clients alike will tell you the review process is far from ideal. That’s why one agency is asking brands to compete to work with the shop instead.

The typical request for proposal (RFP) often results in a review. That can feel transactional to agencies faced with clients chasing more work at lower rates and performative for clients wooed by an agency’s new business team only to find a very different working relationship once the partnership is finalized.

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