Programming & Performance

The NFL Returns, Giving Struggling Networks a $5 Billion Ad Revenue Lifeline

Demand is up as other top-tier fall TV options dwindle

The Kansas City Chiefs' Patrick Mahomes and the Houston Texans' Deshaun Watson face off as the NFL season kicks off tonight. Photo Illustration: Trent Joaquin; Source: Getty Images

By Jason Lynch

September 10, 2020

Jason Lynch
@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.
Recommended articles
You Might Like
This is a Profile

TV Has an Identity Problem That Marketers Can No Longer Ignore

By Christine Grammier, Head of Buy Side TV, LiveRamp

This is a Profile

How 4 DTC Disruptors Use Digital Best Practices to Succeed on TV

By Amit Sharan, VP of Marketing, Tatari

This is a Profile

How Unilever Improved Customer Identity Recognition Five-Fold in Six Weeks

By Dana Moroze

This is a Profile

Stop Talking About the Cookieless Future and Start Taking These Actions

By Scott Howe, CEO, LiveRamp

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"convergent-tv"}