Programming & Performance

The NFL Returns, Giving Struggling Networks a $5 Billion Ad Revenue Lifeline

Demand is up as other top-tier fall TV options dwindle

The Kansas City Chiefs' Patrick Mahomes and the Houston Texans' Deshaun Watson face off as the NFL season kicks off tonight.Photo Illustration: Trent Joaquin; Source: Getty Images
By Jason Lynch

September 10, 2020

Key Insights

Jason Lynch

Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

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