Programming & Performance

The NFL Returns, Giving Struggling Networks a $5 Billion Ad Revenue Lifeline

Demand is up as other top-tier fall TV options dwindle

The Kansas City Chiefs' Patrick Mahomes and the Houston Texans' Deshaun Watson face off as the NFL season kicks off tonight.Photo Illustration: Trent Joaquin; Source: Getty Images
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By Jason Lynch

September 10, 2020

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Headshot of Jason Lynch

Jason Lynch

Jason Lynch is TV editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

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