Sustainability

Paper-Based Packaging Is All the Rage—but Is It Really the Most Sustainable Solution?

Experts say it's more complicated than simply choosing the right material

Pulpex Limited, Native, Seventh Generation and ThreeMain are some of the many brands looking to replace plastic in packaging,Johnnie Walker, ThreeMain, Zero Plastic, Native, Magnum
By Kathryn Lundstrom & Emmy Liederman

September 28, 2020

Paper-based packaging is having a moment.

Kathryn Lundstrom

Kathryn Lundstrom is Adweek's sustainability reporter.

Emmy Liederman

Emmy is an Adweek staff writer covering ecommerce.

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