Low-Cost Carriers Fly Above Covid-19 Turbulence

Domestic leisure travel made budget airlines pandemic-proof

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.

Low-cost carriers were the airline industry’s bargain bin. They kept fares low, charged for every amenity and relied heavily on casual travelers. While larger competitors jetted off to exotic global destinations and wooed loyal big city business travelers with corporate accounts, companies like Spirit, Frontier and Allegiant got by on last minute trips to Vegas and discounted seats to far flung family reunions.

When Covid-19 turned business travel into Zoom meetings and transformed holidays abroad into socially distanced domestic staycations, bargain basement airlines became the industry’s foundation. Now,



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in