ADWEEK’s Media All-Stars Are Embracing Changing Technology
These honorees are crafting standout strategies and helping clients maximize their budgets.
Molly Baz’s Pregnant Body Is Too Risque for Times Square
Controversy over the lactation cookie campaign from Swehl highlights double standard for women's bodies.
You Can Now Talk to ChatGPT With OpenAI’s Real-Time Voice and Video Capabilities
GPT-4o is 'the end of prompting and beginning of conversations with AI models.'
How Snap and Scope3 Aim to Improve Carbon Measurement for Social Ad Formats
The climate impact of social media ads has previously been measured by estimating impact using carbon calculators.
How Creator Agencies Prepare for a ‘Deepfake Summer’
“It’s going to be a deepfake summer,” said Gartner vp analyst Nicole Greene.
ADWEEK’s Audio Awards 2024 Jury Revealed, Including WPP, Netflix,We Are Social and talkSPORT Execs
The ADWEEK Audio Awards 2024 winners will be announced July 16.
Breaking Storytelling Boundaries With Crunchyroll
COO Gita Rebbapragada on the strategic innovations driving the animation streamer's growth.
Leaked Deck Reveals How OpenAI Is Pitching Publisher Partnerships
OpenAI's Preferred Publisher Program offers media companies licensing deals.
The Loneliness Epidemic and Media Consumption: What Marketers Need to Know
More-so than attention metrics, there is a bigger macro trend that could be affecting today's media investments.
AI Doesn’t Have to Be Trained on Data Scraping: Synthetic Data Explainer
By 2030, most of the data used in AI will be artificially generated by rules, statistical models, simulations or other techniques.
Meta Continues AI Push With New Generative Image and Text Tools
The social network is rolling out creative optimization.
Snapchat Debuts New AR and Gen AI Ad Products at NewFronts
Snapchat touts 800 million monthly active users globally.
The Garage Podcast: Meeting Customers (and Brand Advertisers) Where They Are
Criteo’s Sherry Smith on how sponsored search and product ads fit into an omnichannel marketing approach.
TikTok Pushes for Premium With New Programming and Measurement at NewFronts
TikTok, whose future in the U.S. is in flux, wants marketers to measure it alongside TV.
The Atlantic Targets College Students With New Group Subscription
The Atlantic has signed up more than 75 schools in its first year of offering group subscriptions.
