Kerry PerseOpinion Contributor@KerryPerseKerry Perse is a social media expert who has worked with some top brands across the world. Voice Podcasters Are the New Influencers. Here’s How to Leverage Them in Your Strategies Much of what we’re seeing with podcasts rings true to the rise of social media mavens. Voice Why Brands Need to Prioritize Real Influencers Over the Fake Ones Save the CGI for the movies. Voice Why Brands Need to Diversify When They Rely Upon Other Platforms On top of third-party platforms, they need to invest in their own commerce sites. Voice It’s Time for Marketers to Change How They Select and Reward Influencers Don't just pay for mentions. Create lasting partnerships, help build their careers, and offer them access to resources that will enable you to reach new heights together.