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Kerry Perse

Kerry Perse is the principal at Influence and Inspire Consulting.


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6 Steps to Take So You Can Start Meaningful Marketing

Voice

When the future is unclear, well-founded assumptions are a good place to start when developing an approach to organizational change.

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Can Dynamic Content Optimization Save Brand Storytelling as We Know It?

Voice

Brands and marketers of all business models and industries are now well-positioned to take full advantage of the more robust and compelling brand building capabilities of DCO.

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Podcasters Are the New Influencers. Here’s How to Leverage Them in Your Strategies

Voice

Much of what we’re seeing with podcasts rings true to the rise of social media mavens.

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Why Brands Need to Prioritize Real Influencers Over the Fake Ones

Brand Marketing

Save the CGI for the movies.

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Why Brands Need to Diversify When They Rely Upon Other Platforms

Retail

On top of third-party platforms, they need to invest in their own commerce sites.

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It’s Time for Marketers to Change How They Select and Reward Influencers

TV / Video

Don't just pay for mentions. Create lasting partnerships, help build their careers, and offer them access to resources that will enable you to reach new heights together.