A Marketer’s Guide to Casting Hosts for Live Shopping
Not everyone can be a TikTok sensation—here are a few things for brands to keep in mind.
4 Ways Independent Marketing Consultants Will Change the Post-Pandemic Industry
As unemployment rises, marketers are striking out on their own.
6 Steps to Take So You Can Start Meaningful Marketing
When the future is unclear, well-founded assumptions are a good place to start when developing an approach to organizational change.
Can Dynamic Content Optimization Save Brand Storytelling as We Know It?
Brands and marketers of all business models and industries are now well-positioned to take full advantage of the more robust and compelling brand building capabilities of DCO.
Podcasters Are the New Influencers. Here’s How to Leverage Them in Your Strategies
Much of what we’re seeing with podcasts rings true to the rise of social media mavens.
Why Brands Need to Prioritize Real Influencers Over the Fake Ones
Brand Marketing
Save the CGI for the movies.
Why Brands Need to Diversify When They Rely Upon Other Platforms
Commerce
On top of third-party platforms, they need to invest in their own commerce sites.
It’s Time for Marketers to Change How They Select and Reward Influencers
Convergent TV
Don't just pay for mentions. Create lasting partnerships, help build their careers, and offer them access to resources that will enable you to reach new heights together.