Portrait of Kerry Perse

Kerry Perse

Kerry Perse is the principal at Influence and Inspire Consulting.

Alt Image Text

4 Ways Independent Marketing Consultants Will Change the Post-Pandemic Industry

Voice

As unemployment rises, marketers are striking out on their own.

Alt Image Text

6 Steps to Take So You Can Start Meaningful Marketing

Voice

When the future is unclear, well-founded assumptions are a good place to start when developing an approach to organizational change.

Alt Image Text

Can Dynamic Content Optimization Save Brand Storytelling as We Know It?

Voice

Brands and marketers of all business models and industries are now well-positioned to take full advantage of the more robust and compelling brand building capabilities of DCO.

Alt Image Text

Podcasters Are the New Influencers. Here’s How to Leverage Them in Your Strategies

Voice

Much of what we’re seeing with podcasts rings true to the rise of social media mavens.

Alt Image Text

Why Brands Need to Prioritize Real Influencers Over the Fake Ones

Brand Marketing

Save the CGI for the movies.

Alt Image Text

Why Brands Need to Diversify When They Rely Upon Other Platforms

Commerce

On top of third-party platforms, they need to invest in their own commerce sites.

Alt Image Text

It’s Time for Marketers to Change How They Select and Reward Influencers

Convergent TV

Don't just pay for mentions. Create lasting partnerships, help build their careers, and offer them access to resources that will enable you to reach new heights together.