Kerry Perse

Kerry Perse

Opinion Contributor
Kerry Perse is the principal at Influence and Inspire Consulting.

Can Dynamic Content Optimization Save Brand Storytelling as We Know It?

Brands and marketers of all business models and industries are now well-positioned to take full advantage of the more robust and compelling brand building capabilities of DCO.

Podcasters Are the New Influencers. Here’s How to Leverage Them in Your Strategies

Much of what we’re seeing with podcasts rings true to the rise of social media mavens.

Why Brands Need to Prioritize Real Influencers Over the Fake Ones

Save the CGI for the movies.

Why Brands Need to Diversify When They Rely Upon Other Platforms

On top of third-party platforms, they need to invest in their own commerce sites.

It’s Time for Marketers to Change How They Select and Reward Influencers

Don't just pay for mentions. Create lasting partnerships, help build their careers, and offer them access to resources that will enable you to reach new heights together.