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Off the Clock: Typography Is Therapeutic for Born Social’s ECD

Off the Clock

Paddy Smith shares his passion for creating letters.

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Born During the Depression, V8 Is Going Strong 90 Years Later

Perspective

The inspiration behind one of America's most enduring beverages.

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How to Make In-Housing Work for Your Company

Voice

Technology is your best asset when it comes to hybrid operating models.

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Strikes. Streaming. Social. Is the Fall TV Season Relevant Anymore?

Video Marketing

Linear fall TV ratings are declining, so marketers reveal strategies for a streaming video future.

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Infographic: It’s a Frugal Back-to-School Season as Inflation Bites

Data Points

Spending is up from 2022, and shoppers still prefer stores over the internet.

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This Sneaker Brand’s Founder Doesn’t Take ‘No’ for an Answer

Lessons Learned

Natalie White launched the first brand focused exclusively on women's basketball shoes.

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Inclusion as Innovation: How These Marketing Leaders Stay Ahead by Leaving No One Behind

Marketing Vanguard

Ally’s Andrea Brimmer, Expedia’s Jon Gieselman, H&R Block’s Jill Cress and Mattel’s Lisa McKnight discuss diverse marketing strategy.

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24 Leading Marketers Innovating in Fresh Ways for a Dynamic Consumer

Marketing Vanguard

Meet the first class of Adweek's Marketing Vanguard, and their Rising Stars.

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The Unspoken Truth About CMO Churn

Leadership & Talent

Lead marketers famously have the shortest tenure in the C-Suite. Here's why.

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Meet the Marketing Leaders Innovating in Fresh Ways for a Dynamic Consumer

Marketing Vanguard

The Marketing Vanguard Award honorees and their Rising Stars.