The Unspoken Truth About CMO Churn

Lead marketers famously have the shortest tenure in the C-suite. Here's why.

Learn the ins, outs, dos and don’ts of creator marketing at Social Media Week Europe this 10–11 October in London. Register for your in-person or virtual pass.

The typical chief marketing officer spends just 39 months, or about 3.3 years, in the role before hanging up their boots and exiting through the revolving door.

According to leadership advisory firm Spencer Stuart’s annual CMO Tenure Study, the number hit its lowest in a decade in 2023 across the top 100 brands in the U.S.

The CMO seat is famously never warm for long, with chief executive officers spending double the time at the top. PwC puts the CEO tenure at an average of 6.9



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the September 2023 issue of Adweek magazine. Click here to subscribe.