Creativity

When your friends bring a dog to your freshly painted home, there’s only one solution. Farrow & Ball

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Amazon Rolls Out Augmented-Reality Shooter Game to Promote The Boys

Creativity

Brands are increasingly turning to AR, VR and even lifelike interactive avatars during quarantine.


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How Marvel’s Marketing Machine Pivoted in a Blockbuster-less Summer

Gaming

Since 2010, a summer hasn’t passed without a Marvel Cinematic Universe blockbuster. This year it was supposed to be Black Widow, the long-awaited backstory of Scarlett Johansson’s character who has […]

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Ryan Reynolds Drops 2 More Mint Mobile Ads; The NFL’s Strange, Extraordinary Return: Thursday’s First Things First

First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer […]

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John Mayer Gets Back to Nature and Sings an Unreleased Song for Land Rover’s Defender

Creativity

The singer-songwriter told the teams he’d be bringing along a guitar for the “John Mayer Goes Outside” shoot, and he ended up doing an impromptu performance of one of his original ballads, sitting in a Defender with the majestic Pacific Ocean as the backdrop.