Mark Read Talks About How WPP Shifted During Covid
During the pandemic, the company continues its trajectory by restructuring the company, recruiting new talent and forming data agency Choreograph.
‘You Ain’t Seen Nothing Yet’: S4 Capital’s Sir Martin Sorrell on Digital Growth
At Adweek's NexTech 2021, the ad industry veteran explained his firm's recent flurry of mergers.
NBCU Says Time Spent on Digital Platforms Will Equal Linear By Late 2022
The company expects consumers to split time evenly between linear and digital.
Television Industry Braces for a ‘Bumpy Road’ as Connected TV Scales Up
Measurement, fragmentation and rise of programmatic are all part of the growing pains.
Publishers and Agencies ‘Brace for Fragmentation’ in Post-Cookie World
BuzzFeed, Vox Media and dentsu discuss first-party data solutions.
Adweek Podcast: How to Market Commercial Space Travel
On today’s episode, we're joined by Trevor Beattie, who himself has a ticket to be aboard one of Virgin Galactic’s first flights.
CEO Mark Read Discusses WPP’s Data-Focused Shift Toward a New Digital Age
The chief executive talked Adweek through his company's playbook for the future ahead of his NexTech 2021 appearance.
Here’s Where US Data Privacy Regulation Is Headed
New York's chief deputy attorney general for economic justice on what comes next.
The World According to Scott Galloway, in 6 Short Video Clips
The professor, author and entrepreneur speaks about the future of marketing, tech and life as we know it.
Here’s How Programmatic Advertisers Can Build and Maintain Consumer Trust
At Adweek’s NexTech 2020 Virtual Summit, industry experts discussed the importance of ethics in tech.
Understanding the Massive Scale of Amazon, Google, Apple and Facebook
Professor Scott Galloway says governments will never be able to catch up with Big Tech engineers, and they need to be broken up.
Where Does America Stand on a National Digital Privacy Law?
America is facing a patchwork of digital privacy laws, but momentum is building for federal guidelines.
MDC Partners CEO Mark Penn Is Placing His Bets on Addressable TV
He thinks it will siphon money away from tech giants.
The ‘Programmatic Endgame’ Is Coming, Says Luma Partners’ Terence Kawaja
Ad tech’s top investment banker predicts 5 market segments driving future M&A deals.
5 Memorable Takeaways From Professor Scott Galloway’s NexTech Tour de Force
How advertising ‘sucks’ and why Big Tech must be broken up.