YouTube Continues to Draw Major Ad Dollars, but Retailers Are Cutting Back

The decline doesn't mean advertisers are finally leaving the embattled platform.

How Media Buyers Are Downsizing Their Number of Ad-Tech Partners

Concerns over opaque practices prompt them to probe auction mechanics and reduce SSP relationships.

Uber’s Latest Lawsuit Calls Out Agencies, Advertisers and Now Ad Tech

The ride-booking company alleges that 100 vendors engaged in fraudulent ad activity.

Q&A: AT&T’s Chief Branding Officer on ‘Emotional Equity’ and the Importance of Attention

Fiona Carter spoke with Adweek about she's learned helming the telecom giant's brand.

IBM and Adweek Partner to Create the Institute for Brand Marketing, an Educational Resource

The free program aims to 'fill a void in the marketplace' for continual learning.

AT&T and Verizon Roll Out New Enhancements to Buy-Side Programmatic Offerings

A strong data set doesn't necessarily lead to solid ad tech.

Dstillery Closes Data-Driven $5.9 Million Funding Round

The company rebranded itself this year as an 'audience solutions partner.'

As Third-Party Cookies Crumble, Ad Tech Works to Prep Publishers for Change

Index Exchange wants to lure buyers away from walled gardens with people-based solutions.

What Amazon’s Intention to Acquire Sizmek Means for the Advertising Industry

And how it will shape the way they create and deliver ads.

How Automation Is Coming to the Local TV Ad Market

Startups plan to streamline the multi-billion-dollar space.