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Since becoming WPP’s CEO in 2018, Mark Read has dealt with a lot of change. From the industry shifting towards integration to the pandemic throwing a wrench into the marketing engine. Through it all, Read sees that the company he leads will come out stronger, with data leading the way as it merges with creative.
In a conversation with Adweek’s chief content officer Lisa Granatstein during Adweek’s NexTech event, Read discussed how WPP is faring through the pandemic and how he sees the future of the company, based on a shift in how it deals with data.
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