MDC Partners CEO Mark Penn Is Placing His Bets on Addressable TV

He thinks it will siphon money away from tech giants

Screenshot of NexTech event
Lisa Granatstein, editor and svp, programming at Adweek, spoke with MDC Partners CEO Mark Penn at Adweek's NexTech 2020 Virtual Summit. Adweek

Mark Penn is the CEO and chairman of MDC Partners, the company that owns agencies including 72andSunny, Anomaly and Doner. But his background largely lies in politics: He’s advised both Bill and Hillary Clinton throughout his career as a pollster and strategist. Penn also met with President Trump last year but denies advising him.

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@Minda_Smiley minda.smiley@adweek.com Minda Smiley is deputy Agencies editor at Adweek.