Understanding the Massive Scale of Amazon, Google, Apple and Facebook

Professor Scott Galloway says governments will never be able to catch up with Big Tech

Professor Scott Galloway speaking with Big Tech CEOs in background and Adweek NexTech logo
Professor Scott Galloway has authored a bestselling book titled 'The Four,' in which he discusses Big Tech's dominance. Sources: Getty Images, Adweek

In their testimony on Capitol Hill Wednesday, the CEOs of Amazon, Apple, Facebook and Google made minor concessions that the scale of their operations and platforms meant they couldn’t guarantee practices that are deemed anticompetitive.

@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.