NexTech

Television Industry Braces for a 'Bumpy Road' as Connected TV Scales Up

Measurement, fragmentation and rise of programmatic are all part of the growing pains

nextech-amc-goodway-viacom-2021 — AMC Networks’ Evan Adlman, ViacomCBS’ Leo O’Connor and Goodway Group’s Amanda Martin discussed working together to iron out the wrinkles hampering CTV growth.Adweek

By Kelsey Sutton

July 27, 2021

With connected TV ad spend expected to hit $10.8 billion by the end of 2020 and balloon to $13 billion by 2021, the CTV space is undoubtedly having a growth spurt. But that acceleration comes with growing pains—and they are being felt by people on all sides of the industry.

Kelsey Sutton

Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.

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