NexTech

Television Industry Braces for a 'Bumpy Road' as Connected TV Scales Up

Measurement, fragmentation and rise of programmatic are all part of the growing pains

nextech-amc-goodway-viacom-2021 — AMC Networks’ Evan Adlman, ViacomCBS’ Leo O’Connor and Goodway Group’s Amanda Martin discussed working together to iron out the wrinkles hampering CTV growth.Adweek

By Kelsey Sutton

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With connected TV ad spend expected to hit $10.8 billion by the end of 2020 and balloon to $13 billion by 2021, the CTV space is undoubtedly having a growth spurt. But that acceleration comes with growing pains—and they are being felt by people on all sides of the industry.

“It’s going to be a bumpy road for the next many years,” Evan Adlman, AMC Networks’ svp of advanced advertising and digital partnerships, told Adweek reporter Mollie Cahillane during a panel discussion at Adweek’s

Kelsey Sutton

Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.

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