Did you know brand recall increases when viewers see an ad on TV AND streaming? Download "A Practical Playbook for Multiscreen TV" to learn more. Sponsored by EffecTV.
With connected TV ad spend expected to hit $10.8 billion by the end of 2020 and balloon to $13 billion by 2021, the CTV space is undoubtedly having a growth spurt. But that acceleration comes with growing pains—and they are being felt by people on all sides of the industry.
“It’s going to be a bumpy road for the next many years,” Evan Adlman, AMC Networks’ svp of advanced advertising and digital partnerships, told Adweek reporter Mollie Cahillane during a panel discussion at Adweek’s

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in