Connected TV Ad Spend Set to Accelerate as US Continues to Adapt to Covid-19

More than 65% of marketers plan to grow their current investment by up to 20% this year

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Connected TV is one of the most rapidly growing markets when it comes to ad spend, and CTV impressions continued to soar during the Covid-19 pandemic, with even more growth on tap for 2021, according to new research from TVSquared.

The first quarter of 2021 kicked off the year strong, growing impressions up 14% over the final quarter of 2020. TVSquared found that 65% of more than 100 marketers surveyed plan to make “moderate” increases to CTV spend this year, increasing by 5-20%, while one in five plan to grow their CTV spend by more than 20%.

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