Did someone say Andy Cohen? Join industry veterans and emerging voices at Convergent TV March 21-22 and upgrade your media strategy. Register now to save 35%.
Connected TV is one of the most rapidly growing markets when it comes to ad spend, and CTV impressions continued to soar during the Covid-19 pandemic, with even more growth on tap for 2021, according to new research from TVSquared.
The first quarter of 2021 kicked off the year strong, growing impressions up 14% over the final quarter of 2020. TVSquared found that 65% of more than 100 marketers surveyed plan to make “moderate” increases to CTV spend this year, increasing by 5-20%, while one in five plan to grow their CTV spend by more than 20%.