Connected TV Ad Spend Set to Accelerate as US Continues to Adapt to Covid-19

More than 65% of marketers plan to grow their current investment by up to 20% this year

Connected TV is one of the most rapidly growing markets when it comes to ad spend, and CTV impressions continued to soar during the Covid-19 pandemic, with even more growth on tap for 2021, according to new research from TVSquared.