An Esports Team Created a Fashion Line for Gamers to Feel More Like Traditional Sports Fans

The esports organization Andbox partnered with Mother Design and Public School to raise the profile of gaming culture.

Top Sports Marketers Think Beyond ‘Butts in Seats’ to Grow Their Franchises

The NBA, Call of Duty and Nascar are courting new fans and players in unconventional ways.

Anheuser-Busch Makes a Move to Legally Become the Official Beer of Esports

Brand filed trademarks last week.

Nielsen Is Partnering With Riot Games to Measure Esports Sponsorships

The deal will help brands examine ROI with the growing industry.

Miller Lite Sponsors Its First Esports Team as More Big Brands Support Competitive Gaming

The brewer's entrance into esports is a sponsorship deal with Complexity Gaming, a sibling team of the Dallas Cowboys.