How One Company Streamlines Reaching Regional Sports Networks' Coveted Live Audiences

Distribution challenges amount for RSNs, but ad dollars keep flowing

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Even as cable providers slowly cut ties with regional sports networks, RSNs are still prized by advertisers because they offer something few forms of media still can in 2022: Regular exposure to live highly-engaged, local audiences.

Home Team Sports, a division of Playfly Sports, aggregates inventory for every RSN in the country and its platform lets advertisers purchase media for every MLB, NHL and NBA game, as well as Big Ten and Pac-12 games. Playfly Sports is a leader in the high school, college and professional sports multimedia rights space.



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