When lockdowns and social distancing benched most professional sports leagues for long periods and kept fans out of the stands, eSports were the only game in town. But even as in-person gatherings have resumed to something approaching normal, the popularity of eSports is continuing to rise.
In fact, rather than being influenced by legacy teams and the cultivation of fans and brands, companies like Activision Blizzard Esports are finding that traditional leagues are actually taking a page out of upstarts’ playbooks.
As Adweek’s Patrick Kulp noted during a session at our Brandweek Sports Marketing Summit this week, eSports have an obvious advantage over most pro sports because it’s immersive by nature.
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