Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
When lockdowns and social distancing benched most professional sports leagues for long periods and kept fans out of the stands, eSports were the only game in town. But even as in-person gatherings have resumed to something approaching normal, the popularity of eSports is continuing to rise.