Meet Colombia's First Women's Professional Esports Team

Pony Malta and She Gaming wants to close the gender gap both locally and globally

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

Though women make up roughly half of the gamers in Latin America, only 3% of professional gamers are women. Gender inequality in pro eSports is an ongoing conversation and based on the increase of gaming advertising and events geared towards girls and women, brands are beginning to take notice. In a market that relies on sponsorship, brand support plays a major part in leveling the playing field for all genders.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Your sites feature HTML here...