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MLB and NFL player Bo Jackson became an icon in 1989 thanks to Wieden+Kennedy’s popular “Bo Knows” commercials for Nike. Electronic Arts is paying tribute to that campaign and Jackson’s football prowess with a nostalgic digital cover for Madden NFL 22.
“We revealed Madden NFL 22 with two of the greatest quarterbacks in history on the cover in Tom Brady and Patrick Mahomes,” EA Sports vice president brand marketing Julie Foster said in a press release.
“What
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