EA Celebrates Madden 22's Release With a Day at the Park in Playful Ad

Patrick Mahomes, Jalen Ramsey and Tom Brady welcome you to Madden Land

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For reasons that should seem a little obvious at this point, now might not be the best time to consider a risky trip to your local, relentlessly packed amusement park. But if you’re a football fan and looking for a thrill, EA Sports comes bearing good news: the gates to Madden Land are wide open.

To promote the arrival of Madden 22, the game developer debuted a new spot titled “Welcome to Madden Land.” Created in-house and helmed by Ad Astra director James Gray, the minute-long ad distills the excitement of playing the game into an imaginary theme park.

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