After 74 Years, Uncle Ben’s Will Become Ben’s Original
The brand says it is turning over a new leaf with a new identity and purpose.
General Mills Has Another Strong Quarter as the Run on Grocery Stores Winds Down
Meanwhile, restaurant sales continue to improve.
Dwyane Wade Surprises Budweiser Brewmaster With a Scholarship in Her Name
The $1 million commitment aims to diversify the brewing industry.
The J.M. Smucker Company Goes Beyond Jam With Its New Corporate Identity
The CPG manufacturer wants people to know it makes more than just strawberry jelly.
Harry’s Largest Ad Campaign Ever Celebrates Being an Individual
The men’s care brand is promoting a new, sharper razor blade.
Former Labor and Delivery Nurse Emily Meyer Went From Kindness to Kind Snacks
Knowing how to deal with data and humanity applies to brand marketing, too.
Pet Products Are Looking a Lot More Like Their Human Counterparts
Owners are focusing more on their animals' health and well-being.
Frank’s RedHot and Eli Manning Take the Beloved Tailgate Tradition Virtual
The Homegate experience will host up to 1,000 fans on Zoom.
WD-40, a Favorite of Mechanics, Gets Some Bodywork Done
A decade after its launch, the Specialist line gets a new look.
3 Mindsets Marketers Should Adopt to Prepare for the Future
General Mills' Brad Hiranaga shares how he's preparing to serve tomorrow's consumers at Brandweek.
How Clorox Took Over the Cleaning World and Became a Household Staple
The brand's reputation for killing germs makes it popular across industries.
Got a Butterfinger Thief? There’s a New Crime-Fighting Unit Ready to Take Your Case
It's the first campaign for the brand since Nutella maker Ferrero bought it from Nestlé in 2018.
Charisse Ford Hughes Joins Kellogg as Senior VP and Global CMO
She spent the last 5 years at Pandora Americas.
Ryan Reynolds’ Aviation Gin Launches OnlyGins.com With a Naked Bottle
Booze brand turned an Instagram photo into a social stunt in a matter of hours.
How Wholly Guacamole’s New Packaging Mashed the Age-Old Problem of Ugly Guac
It’s not exactly headline news, but Americans do happen to like avocados. According to the USDA, Americans’ consumption of the enormous green berry has tripled over the past 20 years, […]