This is a Profile

After 74 Years, Uncle Ben’s Will Become Ben’s Original

The brand says it is turning over a new leaf with a new identity and purpose.

This is a Profile

General Mills Has Another Strong Quarter as the Run on Grocery Stores Winds Down

Meanwhile, restaurant sales continue to improve.

This is a Profile

Dwyane Wade Surprises Budweiser Brewmaster With a Scholarship in Her Name

The $1 million commitment aims to diversify the brewing industry.

This is a Profile

The J.M. Smucker Company Goes Beyond Jam With Its New Corporate Identity

The CPG manufacturer wants people to know it makes more than just strawberry jelly.

This is a Profile

Harry’s Largest Ad Campaign Ever Celebrates Being an Individual

The men’s care brand is promoting a new, sharper razor blade.

This is a Profile

Former Labor and Delivery Nurse Emily Meyer Went From Kindness to Kind Snacks

Leadership & Talent

Knowing how to deal with data and humanity applies to brand marketing, too.

This is a Profile

Pet Products Are Looking a Lot More Like Their Human Counterparts

CPG

Owners are focusing more on their animals' health and well-being.

This is a Profile

Frank’s RedHot and Eli Manning Take the Beloved Tailgate Tradition Virtual

The Homegate experience will host up to 1,000 fans on Zoom.

This is a Profile

WD-40, a Favorite of Mechanics, Gets Some Bodywork Done

A decade after its launch, the Specialist line gets a new look.

This is a Profile

3 Mindsets Marketers Should Adopt to Prepare for the Future

General Mills' Brad Hiranaga shares how he's preparing to serve tomorrow's consumers at Brandweek.

This is a Profile

How Clorox Took Over the Cleaning World and Became a Household Staple

The brand's reputation for killing germs makes it popular across industries.

This is a Profile

Got a Butterfinger Thief? There’s a New Crime-Fighting Unit Ready to Take Your Case

It's the first campaign for the brand since Nutella maker Ferrero bought it from Nestlé in 2018.

This is a Profile

Charisse Ford Hughes Joins Kellogg as Senior VP and Global CMO

She spent the last 5 years at Pandora Americas.

This is a Profile

Ryan Reynolds’ Aviation Gin Launches OnlyGins.com With a Naked Bottle

Booze brand turned an Instagram photo into a social stunt in a matter of hours.

This is a Profile

How Wholly Guacamole’s New Packaging Mashed the Age-Old Problem of Ugly Guac

It’s not exactly headline news, but Americans do happen to like avocados. According to the USDA, Americans’ consumption of the enormous green berry has tripled over the past 20 years, […]

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