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The pressure to have a “perfect” smile is intensifying. In a recent survey by Censuswide and Colgate, nearly 65% of the Generation Z audience said pressure to have a perfect smile negatively affects their confidence, with over 85% expressing a desire to change their smile.
Armed with these jarring stats, Colgate and agency partner VML sought to overcome a younger generation’s lack of self-acceptance. Its new campaign, “My Smile Is My Superpower,” aims to empower young adults to embrace their smiles in all of their “shapes, sizes and shades.”
Colgate
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