Read content marketing news and best practices from industry leaders. Learn about the campaigns making headlines and gain insights from our team of experts at Adweek.

Content marketing gives your audience the information they want and are actively searching for. It's more than just advertising. It's building a real connection with your audience. This is how you build trust and boost engagement. With all that is going on online, it can be tough to get your listener's ear for more than a few seconds. Through solid content marketing campaigns, you can reach your audience in a new way to build a meaningful, loyal relationship with them.

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How Dotdash Meredith Helps Advertisers Convert From Cookies to Contextual

Dotdash Meredith's contextual solution,D/Cipher, launched in May, knits together insights from its 48 brands.

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With Its Novel Affiliate Model, The Sporting News Bets on Lifetime Value

Its revenue-share structure rewards the publisher for referring repeat customers.

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Google’s New GenAI Marketing Tools Speed Up Campaign Planning and Buying

Content copyright and ownership hurdles concern marketers.

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Introducing Marketing Vanguard by Adweek

A new resource for C-level marketing leaders.

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How Delta Cooked Up a Storm in the Top Chef: World All Stars Penultimate Episode

Integration gives a behind the scenes look at the airline's 2024 Olympic and Paralympic deal with NBCUniversal.

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Tailor Your Content, Media and Messaging With Intent Data

Account-based marketing needs these signals from clients and prospects to stay as efficient as possible.

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Kraft-Heinz Says In-House Agency Is Making Its Ad Spend ‘Work Harder’

Chief growth officer Cristina Kenz gives a behind-the-scenes look at The Kitchen's international expansion.

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Marketers Are Increasing Ad Spend on Children’s Content, But Publishers Are Missing Out 

As a result, publishers are losing out on potential revenue of hundreds of millions of dollars annually.

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How the Eli Manning Show Takes the Giants Brand Beyond the Football Field

Casual local adventures turn into a winning content strategy for a legacy team.

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Newsletter Strategy Is Content Strategy

If you have someone’s full attention, trust and permission to show up in their personal space every day, there should be more value available to capture.

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Huel’s Podcast Ad Ban Is a Cautionary Tale About Host-Read Promotions

Meal replacement brand cautioned by U.K. ad regulator over Diary of a CEO podcast ad

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Modernizing the Marketing of 160-year-old Health Care Giant Bayer

Since 2021, Bayer's marketing operation has more than doubled in size.

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WeTransfer Appoints Angelique Temple as CMO to ‘Supercharge’ Brand

Temple's appointment comes as WeTransfer continues to position itself as more than a file-sharing service.

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The Future of Content Is Personalized 

From insights to action with Google 

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Data Powered Marketing: A Framework for Engagement

Leveraging data, insights, and culture to drive impact