How ‘Pigs in a Blanket’ Dog Toy Ad Went Viral for BARK’s Head of Content
BARK's Stacie Grissom talks how fan interactions led to huge sales and even their brand's Onlyfans.
Grubhub and King Princess Make Sweet Music in New Tasty Tracks Content Series
With creative assistance from agency 72andSunny New York, the delivery service expands its Sound Bites series.
Microsoft Aims to Define the Future of Work For the Post-Pandemic Office
Instead of hitting WorkLab readers with a hard sell for Microsoft products, the brand is leaning into the company's long knowledge of how work gets done.
Will Brands Start Monetizing Their Social Media Content?
Rebecca Minkoff's debut on OnlyFans during New York Fashion Week raises the prospect of subscription marketing.
Killer Content Marketing From Top of Funnel to Conversion
Content marketing requires a bit of a balance these days. On the one hand, we are all inundated with content, not all of it terribly useful, so we have to [...]
The Power of Content Marketing Partnerships and Alliances
Though our culture reveres the power of genius and the magic that genius can conjure — as well we should — most of us work in realms where collaboration can [...]
How to Effectively Promote Your Content Marketing
Marketers all understand the importance of great content. But, when building a content marketing program for your organization, creating content is only the first step.
3 Steps to Complete a Competitive Content Marketing Review
You’ve got to know what’s out there if you’re going to attract the audience you want. So it’s worthwhile to evaluate your content marketing in relation to what’s already out [...]
How to Use Content Marketing to Support Your Sales Team
Improving your sales team’s effectiveness is an ongoing process. Content marketing can help. In fact, content is no longer a nice-to-have. For most marketers, it’s a must-have. Here’s why.
Are You Taking a 360 Degree View of Content Marketing?
Creating content that relates to customers and builds engagement has consistently been the top challenge for marketing departments. Many marketers feel like they're just shooting in the dark in terms [...]
The Role of Brand Communicators in an Outbreak
A lot of the work we do in healthcare marketing and communications is predictable. Brand-building, patient acquisition, and organizational support. But when a new health threat emerges, brand communicators have [...]
More Rules and Regulations for Content Marketers
So, content marketers, let’s talk about the regulatory environment more broadly, because one thing is for certain: the web, as wild and woolly as online discourse may be, is no [...]
The 10 Most Fascinating People in B2B Marketing in 2019
I’m back with my roundup of brilliant B2B marketers whom I’ve encountered this year. With a tip of the hat to those on my previous lists, it is my pleasure [...]
Branded Content: Possibilities, Pitfalls, and Predictions
Branded content business models are evolving and it’s important for publishers to stay on top of brand expectations in order to stay competitive. Moreover, with audience control shifting from content [...]
3 Ways to Derive Actionable Sales Insights From Content Marketing Data
Nearly all businesses these days are aiming to build content marketing strategies that enable them to “rise above the crowd” or “be heard above the noise.” Whether they’re succeeding or [...]