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Data Powered Marketing: A Framework for Engagement

Leveraging data, insights, and culture to drive impact 

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Laptops Light Up the Sky in Cinematic Ad From Asus

Promoting the Asus Zenbook is a short film showcasing the creation of Aerolyphs.

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Building a Successful Branded Content Playbook With Colman Domingo 

How the multi-hyphenate creator has found success by being himself 

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The Brands Reviving the Lost Art of Letter Writing to Drive Loyalty

The likes of Sweaty Betty, John Lewis and Gymshark are putting pen to paper to drive retention.

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Instagram Tweaks Ranking System to Give Original Content More Visibility

All public users in the U.S. can now also tag brands in Reels.

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Oatly’s Editorial Team Aims to Break Storytelling as We Know It

The oat milk brand's editorial director on breaking storytelling as we know it.

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This Connected TV Channel Is Making Money From Branded Content, not Ads

Lightbeam TV is a new TV publisher with a branded content business model.

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Google’s Taskmaster Partnership Falls Foul of Britain’s Ad Regulator

The partnership was the first of its type between the Channel 4 series and an advertiser.

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Top YouTube Marketing Trends You Should Already Be Using in 2022

Adults spend an average of 41.9 minutes daily on the video platform—how can brands keep up?

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Affiliate Content Is Bringing Brand and Performance Marketing Together

Marketers no longer need to sacrifice powerful branding for measurable clicks, or the latter for the former—with affiliate content, they can get both.

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7 Digital Marketing Strategies to Boost Lead Generation

According to a survey by Demand Gen Report, 47% of buyers viewed at least three to five pieces of content before engaging with a sales executive.

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Alfonso Marian Named Global CEO and Creative Officer of Mediabrands Content Studio

The creative leader spent over 10 years at Ogilvy.

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How WeTransfer Went From Tech Service to Oscar Qualifier

WeTransfer has an unusual approach to its creative projects with artists.

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Media.Monks Strengthens in Italy, Merging With Content Business Miyagi

The company specialized in end-to-end digital experience content strategy, design and production working with Red Bull, Campari Group and Danone.

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Smirnoff Wants to Shake and Stir James Bond Fans With Movie Tie-in Campaign

The campaign features three spots released ahead of the 25th movie in the franchise, No Time To Die.