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Smirnoff Wants to Shake and Stir James Bond Fans With Movie Tie-in Campaign

The campaign features three spots released ahead of the 25th movie in the franchise, No Time To Die.

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Mirriad and Looping Group Sign Partnership to Develop Video Content Solutions

The CEO of Mirriad said that the partnership was formed because consumers were increasingly looking to avoid adverts, making them more difficult to reach.

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How Brands Can Leverage Nostalgia for Modern Success

Why are we enamored with the past?

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B-to-B and B-to-C Boundaries Are Blurring. Here’s What It Means for Marketers

Brands recognize the need to support both consumers and corporate clients.

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Controlling the Spread of Fake News From Deepfake Technologies

Misinformation outbreaks are a distinct possibility in the near future, as artificial intelligence promises to metamorphose just about every industry.

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Eddie Bauer’s New Content Studio Launches With Exploratory Film Series

Eddie Bauer Productions plans to continue releasing new content throughout the fall, including feature films.

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General Mills’ Snack Brand Event Aims to Blur Physical and Virtual World for Creators

Nature Valley is supporting The Aphetor Games over five days to create TikTok and Instagram content.

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How to Mint NFTs With Sustainability in Mind

The platform employs a proof-of-stake model and carbon offsets.

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Showtime Partners With AnalogFolk on Content Strategy to Promote New Series

Showtime's partnership with AnalogFolk begins with the promotion of the new comedy show Flatbush Misdemeanors.

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Creative 100: Branded Content Innovators

Learn about the creatives who set the bar for brands when it comes to quality and originality.

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Carl’s Jr. and Hardee’s Partner With Munchies to Sell Chicken Sandwich on OnlyFans

Saucy brands are using the NSFW platform in the name of chicken.

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How ‘Pigs in a Blanket’ Dog Toy Ad Went Viral for BARK’s Head of Content

BARK's Stacie Grissom talks how fan interactions led to huge sales and even their brand's Onlyfans.

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Grubhub and King Princess Make Sweet Music in New Tasty Tracks Content Series

With creative assistance from agency 72andSunny New York, the delivery service expands its Sound Bites series.

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Microsoft Aims to Define the Future of Work For the Post-Pandemic Office

Instead of hitting WorkLab readers with a hard sell for Microsoft products, the brand is leaning into the company's long knowledge of how work gets done.

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Will Brands Start Monetizing Their Social Media Content?

Rebecca Minkoff's debut on OnlyFans during New York Fashion Week raises the prospect of subscription marketing.