Investment in advertising for children is growing, but tight regulations mean that many demand-side platforms, including The Trade Desk and Yahoo, shy away from transacting on children’s inventory. As a result, some kids-focused publishers, such as HappyKids, are losing out on potential revenues of hundreds of millions of dollars annually.
According to December data by advertising intelligence platform MediaRadar, ad investments in children’s content and programming increased by 50% in 2022 in the U.S., reaching $1.6
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