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One thing is top of mind for marketers across the board in 2023: driving operational efficiency. With a recession looming on the horizon, it’s high time for businesses of all sizes to start planning and executing more precise go-to-market strategies or risk losing clients to savvier competitors.
Enter account-based marketing (ABM), a strategy that go-to-market teams utilize to target select groups of accounts that represent higher growth opportunities. The practice has risen in popularity in recent years, with 66% of marketers reporting ABM efforts are meeting or exceeding organizational expectations.
That
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