Google's New GenAI Marketing Tools Speed Up Campaign Planning and Buying

Typeface and GrowthLoop partner with Google Cloud and BigQuery

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At the annual Google Cloud Next conference in San Francisco, GenAI platform Typeface and customer data platform GrowthLoop announced a generative artificial intelligence-powered marketing solution that aims to speed up the time it takes for marketers to build and serve marketing campaigns.

In collaboration with Google Cloud, the GenAI Marketing Solution is made available on the tech giant’s cloud platform and is accessible to Google’s BigQuery customers.

This integration will let marketers use data for audience segmentation, use generative AI to create relevant content for each segment, and serve it across marketing channels including Google Ads.

“What’s different about [this tool] is it takes significant challenges that marketers face when creating campaigns and combines it into a single product,” said Josh Brisco, group vp of acquisition media at Tinuiti.



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